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Market Surveys
Engaging us to conduct your customer surveys means comprehensive data collection, insightful feedback, and efficient analysis to enhance your products, services, and customer satisfaction.
Let us help you to gain insight into consumer thoughts.
The most cost-effective solution for conducting online surveys is to outsource
The target audience is limited to the company’s own service and/or product line, so the company cannot collect a larger number of responses if they do it in-house
Recruiting people for a survey is a time-consuming and costly process.
Localising questionnaires, ensuring they align with local laws, and checking that the contents address the cultural and linguistic background correctly, takes a great deal of effort
Accuracy
Timelines
Confidentiality
Analytics
Case Study 1
A Retail Business
The Client
Walgreens Boots Alliance, a USA based retail company wanted to know if their customers would be interested in buying their products online and they wanted to do this using an online survey.
The Challenge
Moving the business towards e-commerce was going to be a significant investment and they wanted to know whether the investment would be worth it. The client figured that if their customers were unwilling to take part in an online survey then there was a good chance they wouldn’t feel comfortable with online shopping.
Our Solution
Kexxel BPO put together a list of contacts, deduped the database so as not to list the same customer twice and proceeded with data cleansing to ensure that customers would not receive repeated calls.
We then incorporated a step-by-step survey and therein offers to win a small token of appreciation.
A tailormade script was prepared by the Process-Head with a friendly and fun approach to win the customers participation.
Within one day we had over two hundred survey results.
The Result
At the end of the 3-month project we ended up with more than 90% of the customers participating
Case Study 2
Government body
The Client
The Royal Dutch Mint based in Houten, the Netherlands, is a company owned by Heylen Group. It was established and previously owned by the Dutch State. They hired Kexxel BPO to conduct a case study & review of employees to help improve staff performance.
As business owners, you would understand the importance of giving your staff feedback about their performance.
This particular business placed a lot of weight on its teamwork and values, and wanted to ensure their staff gained some valuable insight into their position within the company and what they could do to improve themselves. The company introduced a 360 degrees survey, which is a survey where feedback is given to the employee from their fellow team mates in a top-down, bottom-up and peer-to-peer fashion. It also includes a self-assessment.
The Challenge
Every year, our client produces an online survey asking for feedback on each of the team members, and then sends these out to the staff.
The staff members respond to the surveys and the information is then compiled by the management team and used to identify the strengths and areas for improvement of each of the staff members.
Our Solution
The benefits of using the online survey for the 360-degree reviews was its anonymity (they were more likely to get honest results), its discretion (the staff members could do the survey at home where they felt more relaxed), and the ability to produce an easy-to-read report for the management team to follow.
The Result
As a result of these yearly reviews, the client discovered that they had a longer staff retention as well as job satisfaction in their team.
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